Marketing Plan for Pageo Farms

Running head: MARKETING PLAN FOR PAGEO FARMS 1

The Marketing Plan for Pageo Farms

By: Robin V

Minnesota School of Business Online

MARKETING PLAN FOR PAGEO FARMS 2

Table of Contents

Customized Marketing Plan for Pageo Farms, Turlock, CA

Title page…………………………………………………………………………………………1

Table of contents…………………………………………………………………………...2

Introduction……………………………………………………………………………………..3

Situation and SWOT Analysis……………………………………………………………4

Marketing Objectives………………………………………………………………………….. 5

Market Segmentation………………………………………………………………………5

Target Market Strategy…………………………………………………………………………6

Marketing Mix Strategy: Product……………………………………………………….....6

Marketing Mix Strategy: Distribution…………………………………………………………7

Marketing Mix Strategy: Promotion………………………………………………………7

Marketing Mix Strategy: Price…………………………………………………………………8

Implementation and Timeline…………………………………………………………..…8

References……………………………………………………………………………………....9

MARKETING PLAN FOR PAGEO FARMS

Introduction

About the Lavender Farm: A small family owned and operated lavender farm, organic nursery, catering service, and special event venue with a lovely on location gift shop. Pageo Farm’s main product is lavender grown on the farm. Lavender is a small shrub, with a very aromatic fragrance. Just prior to harvest the crop is stunning to see in, with its purple flowers in full bloom and the smell of lavender in the air. It is truly breathtaking. After the harvest, the lavender is used in many ways that the herb is incorporated into hand made products made on site, including all natural soaps, and aromatic lotions. Although it can be quite expensive to extract the essential oils from the lavender plant, Pageo farms does have this method performed on some of their crop. Culinary lavender, used for cooking yummy baked goods is just one more great use of this herb. They also have a wide selection of interior décor items,...