Swot Analysis

SWOT Analysis “Second Run Pizza”

Daniel Lunden

BUS 120

June 7th, 2014

The business plan that I chose to analyze and discuss is the Second Run Pizza business plan. The “Second Run Pizza” movie theatre is a new business venture that offers high quality; full service distribution of second run movies that have proven to still be popular to our target market, while also offering guests in theatre dining. This theatre will be the first of its kind in the area. This business plan disclosed a great amount of detailed information regarding the prospective business venture. The second run pizza theatre intends to become a recognized distributor of quality entertainment, and they will also seek out and work with the manufacturers that they represent to deliver the most innovative and exciting movie going and dining experiences. In this SWOT analysis, we will be discussing all of the second run pizza theatre’s strengths, weaknesses, opportunities and threats.

Strengths

The owners of Second Run Pizza together have experience in in both the theatre industry and the restaurant industry. One of the strong points for this business is that they already have secured working relationships with Premier Film Distributors which will provide the second run films for Second Run Pizza.

Another strong point is that the owners have a great experience in customer service and management; they have high quality, innovative products and great customer service. In addition, this business has an exclusive contract to distribute new and groundbreaking products that would enable them to gain access to the majority of the potential customer base.

They are committed to not only sell great products, but they will also be selling an exceptional customer service.

Some of their keys to success are:

• Selection of popular films that work best in the group viewing environment

• Consistent entertainment atmosphere and product quality

• Managing...