Maplin Swot Analysis

SWOT Analysis Maplin

Strengths | Weaknesses |

Loyal customer base A unique range of products to find in one place Long serving and dedicated management team Focused sales team and expert knowledge in every product range Friendly atmosphere Customers come to us because they know they will get the right advice, and no hard sell Customers being sent from other retailers because they could not help. Located in retail park with free parking High profit margin in most ranges | Being able to communicate every task, process or KPI on a daily basis Inconsistent store fixtures/designs Some staff members lack knowledge in certain area's meaning customers have to wait to speak to the right person Staff can sometimes lack motivation, and have no sense of achievement Bonus schemes can seem unfair and unachievable in certain aspects |

Opportunities | Threats |

Re-fit of the store to bring it in-line with the rest of the company Plenty of room for product expansion and trial ranges Training programs to help the weaker members improve their service and knowledge Local and National Advertising – Plenty of people still dont know who/what Maplin are Selling the latest technologies as they come to market Increasing margin Loyalty/Reward schemes to bring repeat business | A tough economic climate Competitors are becoming cheaper in some product ranges I.e Memory products Online competitors wiht lower costs, therefore with lower prices Excess discontinued stock taking room of more popular products/ranges High maintenance and upkeep costs due to the age of store Theft |