Global Communications

Gap Analysis: Global Communications

Global Communication is experiencing major problems with the increase in competition and rapidly advancing technology. GC has three concerns; decreasing stock value, increased competition and lack of diversified services it can supply to consumers. The issues that further complicate the situation are recent cuts in benefits, pending layoffs and lack of communication with the union. The Gap analysis will determine GC’s current dilemma and suggest opportunities for the satisfaction of the majority of stakeholders. Team United will perform a gap analysis, preparing an analytical report covering the issues, identifying the opportunities, stakeholder perspectives, ethical dilemmas, end-state vision, gap analysis and the conclusion. Team United will offer the recommendations on how best to potentially solve the problems Global Communications is experiencing.

Situation Analysis

Issue and Opportunity Identification

Team United downloaded and printed the scenario: Global Communication from rEsource to define the problems Global Communication was facing. In Problem Solving: Using Tools, Processes, and Creative Approaches DeJanasz, Dowd, Schneider states (2002):

Organization faces problems or opportunities on a daily basis. Those firms that take a disciplined approach to problem solving, clearly defining the problem, identifying potential and creative solutions, selecting solutions based on appropriate criteria, and creating a detailed plan to implement the solution are likely to succeed and prosper. (DeJanasz, Dowd, Schneider, 2002, p.409).

The scenario revealed a tremendous demand to turn around the business economically. The scenario Global Communications has several issues to confront. The fist issue is “the stock price decreased more than a 50 percent within a three year period. The scenario indicated that the stock trade was at $28 per share; today, the stock market value is $11, a very big difference. “(Anonymous,...