Global Business Cultural Analysis India

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Global Business Cultural Analysis India

James Geer

Liberty University

Professor Wallace Saunders

BUSI 604

October, 2012


As we look at the differences between the two cultures, the American and the Indian, I will endeavor during the course of this paper to ascertain the similarities as well. It is also my intention to see what, if any of the two cultures can be brought to the other so as to make the globalization of the two cultures mutually beneficial to both. It is with this in mind that I endeavor to bring information in regards to the communication, business ethics and other pertinent information to the forefront as much as I am able.

16 pages of Content minus title and References

History of India

India’s origin has been traced back some 5000 years to the Indus River Valley, and as such was originally called the Indus Valley Civilization. It is a country that has been riddled with violence in the forms of many invasions which is most likely the origin of the numerous languages that are spoken in the different areas of the land. These first of these great invasions came from the Aryan and the Greeks at around 1500 BC; the second from Cyrus and Darius, who were Persian kings, when they expanded their territory to the east. This invasion was around 500 BC. One of the great invasions which focused a lot of light on the Indus Valley Civilization was the invasion that was carried out by Alexander the Great around 327 BC. It has also been invaded by Babur of Fergana, who was one of the line of Genghis Khan’s who established the Mughal Dynasty in the 16th century. It was out of this invasion that such an edifice as the Taj Mahal was built.

The battles did not stop there and the Europeans mounted an invasion in the 15th century. It was in the year of 1757 that Robert Clive defeated the Nawab of Bengal and from there established the British rule over India. This rule ran for...