Global Business Cultural Analysis: South Africa

Submitted by: Submitted by

Views: 635

Words: 9009

Pages: 37

Category: Business and Industry

Date Submitted: 04/15/2013 04:32 PM

Report This Essay

Running Head: Global Business Cultural Analysis: South Africa

Global Business Cultural Analysis: South Africa

Annette Lawson

Business 604 – International Business

Liberty University


This Global Business Culture Analysis of South Africa consists of four research areas. The first area of discussion contains the major elements and dimensions of culture for South Africa. According to Satterlee (2009), dimensions of culture can be categorized many ways: communications, religion, ethics, values and attitudes, manners, customs, social structures and organizations and lastly the area of education. (pg. 40, para. 1) The analysis will show how these elements and dimension are integrated by locals conducting business; a comparison of culture and businesses associated in South Africa with the United States and what implications for the United States businesses face with conducting business with South Africa.


South Africa is a country that is very rich within itself. They have very prominent businesses that are global. One business in particularly is SABMiller. Research will show how businesses are different from the United States cultures and what impact or consequences if any, the United States face if they wish to conduct business within South Africa.

The country is also well known for its natural growing resources and the mines, which are associated with the diamonds along with gold. Within South Africa there are many different cultures and dimensions that consist of different languages spoken, specific ethics in the workplace, major religions, how women are treated differently in the workplace, gender equality and education.


South Africa is located at the southern tip of the continent and was first inhabited in 1488. (South Africa Country Overview, 2012, pg.1) According to the article Background notes, the settlement of the whites in South Africa did not begin until 1652. It was then the Dutch East India Company established...