Bmkt161 Marketing Plan

Armonia Spa

STRATEGIC MARKETING PLAN

1. Executive Summary

Armonia Spa is a new upscale destination for both women and men ages 28-55 in North Vancouver, BC, offering an affordable, unique combination of therapeutic massages, body wraps and detoxifiers, manicure and pedicures, facials, therapeutic touch, and specific complimentary products all in one peacefully serene setting. At the Armonia Spa where privacy and connectivity blend together, we believe that the power of nature, water, essential oils, plants, skilled healing hands, ancient wisdom, with all their therapeutic properties, are dedicated to the BEING, in all its dimensions, physical, mental and emotional. That is the approach of the Armonia Spa, which will give our guests the time and space to retreat to their believed selves.

The Armonia Spa offers ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment. Our guests can benefit from our massages in a variety of styles like the traditional Swedish massage, Deep Tissue work, Hot Stone Massage, Reflexology, Sports, Pregnancy and others. We also offer baths and body treatments, like the Cinnamon Coconut Wrap, Sea Salt & Turmeric Glow Exfoliation, and Five Nectar Boosting Bath.  

Our guests will be treated to unique authentic spa services based on centuries old natural healing & relaxation traditions of Africa and the Far East performed by our highly trained therapists. Our service quality, treatments and atmosphere are all inspired by Eastern and African traditions and are presented to every guest with pride and a passion to ensure their time with us is an unforgettable experience of pure delight. We honor our core values of truly caring for our guests and the environment as we choose natural and organic products whenever possible.

Our eastern roots promote the belief that caring for oneself requires a holistic approach. This means that a balanced existence includes addressing both the physical...