Marketing Plan

Company Description

THE MEMORIAL DAY SUMMER KICKOFF FESTIVAL IS A STREET FAIR LOCATED AT MARKET CREEK PLAZA.

BUSINESS MISSION

THE MEMORIAL SUMMER DAY SUMMER KICKOFF FESTIVAL IS TO SUPPORT THE LOCAL COMMUNITY AND SHOPS TO PROVIDE AN ENTERTAINMENT WEEKEND FOR ALL AGES. THIS WILL BE A THREE DAY EVENT HELD ON MAY 29TH (JAM FEST), 30TH (FAMILY FUN DAY), AND 31ST, 2010 (SUMMER KICK OFF).

MARKETING OBJECTIVE

THE MARKETING OBJECTIVE IS TO INCREASE THE COMMUNITY AWARENESS OF THE DIFFERENT CULTURES IN THE SAN DIEGO AREA AND TO PROVIDE AN INCREASE IN SALES FOR THE LOCAL BUSINESSES AND SHOPS.

INTRODUCTION

2 Organization and product

Promotional Advertising

Radio

Newspaper

Local Business Sponsorships

Fliers and Postings

Saturday May 29, 10-9 “Jam Fest”

Events

Musical Performances

Food Services

BBQ Venders

Participating Restaurant Specials

Beverages

Sam Adams Traditional and Seasonal Blends

Coca-Cola Products

Souvenir Vendors

Clothing Apparel

T-shirts

Hats

Event Pamphlets

Posters

Autographed Merchandise

Fireworks

Final Event

Sunday May 30, 10-6 “Family Fun Day”

Events

Barnum and Bailey Circus Shows

Carnival Rides

Carnival Games

Small Music Venues

Boat Tours

Participating Tour Boat Specials

Food Venders

Participating Restaurant Specials

BBQ

Oriental Cuisine

Ice-cream

Beverages

Coca-Cola Products

Souvenir Venders

Balloons

Event Pamphlets

Clothing Apparel

T-shirts

Hats

Clowns

Mimes...