Marketing Plan on Rateit

Marketing plan on rateit

An APP for online living information searching and commenting platform

Written by: Annie WANG Lvran

Student ID: 1155047729

Marketing plan on rateit

An APP for online living information searching and commenting platform

Written by: Annie WANG Lvran

Student ID: 1155047729

The Chinese University Of Hong kong

MKTG2010

The Chinese University Of Hong kong

MKTG2010

Executive summary

RATEIT is a mobile APP that allows consumers to rate and leave comments and even upload photos about different product and service providers like shops, restaurants, entertainment etc. to give each other reference on consuming and hence consumers can make their consumption with comparison between varieties of choices.

By login the mobile app, users are able to locate themselves to find necessary living information about the nearby merchants and give ratings and leave comments after visiting. Special discount and reservation services are also available for some merchants which have cooperation with us.

This marketing plan is to show the general analysis on RATEIT and provide feasible and effective marketing strategies to this new product.

Table of Content

Macro environmental scan 3

Micro environmental scan 4

SWOT analysis 5

Market research 6

Objectives 6

Market Segmentation, Targeting and Positioning 7

Market mix strategy 8-13

Implementation and control 14

Conclusion 14

Appendix&References...