Marketing Plan

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SFC Marketing Plan |

E 103- TA Marc Jutras |

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Jenny Phuong, Gin Fu, Kanwar Chawla, John Zhang |

4/10/2014 |

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Table of Contents

Executive Summary 2

Situation Analysis 3

Internal Environment 3

External Environment 3

Insights 4

Marketing Objectives 4

Marketing Strategies 5

Segmentation & Targeting 5

Positioning: 6

Market Mix 7

Product Strategy 7

Pricing Strategy 7

Promotion Strategy 8

Placing Strategy 8

Action Plan and Financial Analysis 9

Distrbution Plan 9

Fianacial Analysis 10

Measurement and Control 11

References 12

Appendices 13

Executive Summary

This report was commissioned to conceive a new business/product using some affordable 3D technologies, and develop a marketing plan for it. Based on our research, applying 3D printing technology to its current business model, Simon Fraser Company (SFC) will introduce a new concept of "Build-Your-Own-Toy" to the toy industry. This allows consumers to customize, design and build their own custom-tailored toys based on individual preferences.

To accomplish its establishment in the 3D printing market, SFC will direct its marketing activities towards:

1. Target Market Strategy: SFC will predominantly target boys between the ages of 6 and 14. Researchers indicate that this is a critical stage for a child and toys are essential in supporting their educational development

2. Positioning Strategy: SFC will position its new product as the popular choice for children’s toys amongst other toy manufacturers by providing a competitive price and allowing customizations.

3. Product Strategy: The new product will be distinct from other toy manufactures, as 3D printing will allow and support consumers to customize, design and build their own desired toys.

4. Pricing Strategy: SFC will implement a pricing strategy that provides flexible pricing plans while charging a competitive price.

5. Promotion Strategy: Social media...