Marketing Plan

Executive Summary

We have selected the name of our company as Boo automobile BD ltd. which aims to produce different types of cars for Bangladeshi consumers.

A careful look has been taken of both our external and internal environments. The external analysis looked at the macro-environment, the market and the competition, while the internal analysis examined the company’s performance, as well as its management and staff, infrastructure and delivery, and its customers.

Vision: Be the Automobile market leader for next generation.

Mission: Capture entire fruitful market within next 5 year.

Objective:

* Apply knowledge worker skills and abilities to a real world situation

* More digitally equiped

* Hybrid and environment friendly

* Complete car production by December 31, 2014.

* consumes the least petrol in the process.

* A successful local distributing outlet

* Ensure customer satisfaction through quality

* Getting down customer maintenance requests

* Annual sales figure of 10,000 cars

* Sales forecast:

|Year |sales |Taka |

|2011 |5,000 |100,0000000 |

|2012 |8,000 |160,0000000 |

|2013 |9,000 |180,0000000 |

|2014 |10,000 |200,0000000 |

• Break-even analysis

|Revenue |Tk 100,0000000 |

|Variable cost...