Marketing Plan

Market Demographics

The profile for Es Durian Iko Gantinyo customer consists of the following geographic, demographic, and behavior factors:

Geographics

* immediate geographic target is the city of Padang with many population

* A geographic area in all over town even outside the Padang City is in need of our services.

Demographics

* Male and female.

* Have attended school, college and/or graduate school, the most controlled market segment.

* Young professionals who work close to the location.

* Eat out several times a week.

Behavior Factors

* Enjoy a high quality meal without the mess of making it themselves.

* When ordering, health concerns in regard to foods are taken into account.

* There is value attributed to the appearance or presentation of food.

Market Needs

Es Durian Iko Gantinyo is providing its customers with a wide selection of high-quality ingredients Durian, All kind of juice and other meals. that are unique and pleasing in presentation, offer a wide selection of health conscious choices, and utilizes top-shelf ingredients.  Es Durian Iko Gantinyo seeks to fulfill the following benefits that are important to their customers.

* Selection. A wide choice of durian quality and juice of fruit options.

* Accessibility. The patron can gain access with minimal waits and can choose the option of meals in or take out.

* Customer service. The patron will be impressed with the level of attention that they receive.

* Competitive pricing. All products/services will be competitively priced relative to comparable with competitors.

Market Trends

The market trend for Es Durian iko gantinyo is headed toward a more sophisticated customer.  is more sophisticated in a number of different ways.

* Food quality. The preference for high-quality ingredients is increasing as customers are learning to appreciate the qualitative differences.

* Presentation/appearance. As presentation of an element of...