Human Resource Management

1.

INTRODUCTION TO SEYLAN BANK PLC

Seylan Bank PLC was founded in 1987 and opened its doors for business on 24th March 1988, in Colombo Fort, the traditional banking district of Sri Lanka’s largest city. Originally named Seylan Trust Bank Limited, it was designated a Licensed Commercial Bank and incorporated as a public company with a broad base of shareholders. From its founding, the new institution was part of the Ceylinco Group of Companies, a major Sri Lankan conglomerate operating in a wide range of industries.

The goal of the Bank’s Founder Chairman, Dr. Lalith Kotelawala, was to offer retail customers a more welcoming, service-oriented alternative in a banking culture that was generally perceived to be formal and regimented, even a bit austere. From the outset, Seylan Bank presented itself as a flexible, customer-friendly choice, summing-up its promise in a service motto that soon caught the attention of prospective customers: ‘The Bank with a Heart’.

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* Vision  

"To be the leading financial solutions provider that delivers exceptional value to stakeholders"

* Mission        

"To exceed customer expectations by providing competitively priced superior services through speedy and multiple delivery channels, whilst rewarding staff through recognition and empowerment; being a responsible corporate citizen; adopting environmental friendly

practices and adding superior value to shareholders"

* Values

* High ethical and professional conduct

* Passion for excellence

* Courage to adapt to change

* Continuous improvement

* Mutual respect and trust

* Building lasting relationships

2. Theoretical background for recruitment, selection and retention

* Recruitment

Recruitment is the process of finding and attracting suitably qualified people for employment.

It is the set of activities an enterprise uses to attract job candidates who have the abilities and attitudes needed to help the...