Swot Analysis of Nike

ntroduction Nike operates within the sports footwear and apparel market. Originally designing and producing running shoes, their portfolio has broadened to include a wide range of sports and leisure wear. This is all endorsed by top sporting personalities. This environment is fairly stable although terrorism and Sars has affected consumer confidence and supply networks. Mission Statement In its mission statement Nike expresses that it requires doing business in a responsible way, leading to sustainable financial growth. With the advances in technology, HR practices, the well informed and trained work force, there is very little left to differentiate organisations. Being seen to go further than the minimum required on social issues can attract and retain customers. This green cleansing attracts attention to the organisation; they are viewed as caring and social responsible (Mullins, L. 2005). A report, on the business practices of Nike through its supply chain accused the organisation of being involved in poor working conditions, violations of labour rights, low wages and harassment of its workforce. Nike takes these reports seriously. On the basis of the research findings the company has intensified the monitoring of its suppliers (Hummels, H and Timmer, D.2004) Past options To build its business with all of its partners based on trust, teamwork, honesty and mutual respect; this is expected to be returned, expecting business partners to operate on the same principles. Nike does not want to only do what is required by law, but also do what is expected of a leader Review and monitor closer the actions of business

Rationale

Future

Options Rationale

partners To prevent bad publicity, which can damage the organisation To demonstrate to consumers the high value within the organisation to CSR.

Critical Success Factor Change of Focus Theorist

Hummels, H and Timmer, D.2004 agreed that these reports were needed, Although Mullin, L. 2005 stated that it...